Picture this: You're scrolling through a promotional products catalog, and every third item screams " ECO-FRIENDLY ! " in cheerful green letters. There are leaves. So many leaves! Maybe a recycling symbol or two. Everything's "sustainable" and "earth-conscious" and promises to save the planet while promoting your brand. Sounds perfect, right? Not so fast. Welcome to the wild world of greenwashing, where marketing spin meets environmental wishful thinking, and your brand rep

Let's address the elephant in the room—or should we say, the organic cotton tote bag in the boardroom? When corporate buyers hear "sustainable promotional products," their first thought is usually: "Great for the planet, terrible for my budget." Here's the plot twist: that assumption is about as outdated as those foam beer koozies from the '90s. The Sticker Shock Myth Yes, sustainable merchandise can  cost more upfront. A recycled polyester jacket might run you $3-5 more than

By understanding certifications like Fair Trade, GOTS, and B Corp, you can confidently create branded merchandise that makes a positive impact and strengthens your brand story.